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7

R E S E A R C H

The recently released

2015 U.S. Membership Profile

highlights key metrics

reflecting the travel behaviors of Interval members, including details about their

use of technology in relation to travel. The consensus: Technology is a big part of

the travel experience for Interval members. In fact, it’s so important, according to

the survey, they value Wi-Fi access at resorts even more than on-site restaurants.

more visual elements.” He points out that Workspace allows for multiple presen-

tations based on the particulars of the buyer and program offered.

Ten Broek adds, “Virtually all of these STK upgrades are based on feedback

from clients who are using the app every day.”

In addition to the new features, STK includes: Favorites, an easy-to-access

location to download and save preferred sales components; the Interval Exchange

Tracker, which animates member exchanges in near real time on an interactive

map; The Globe, with destination videos on Interval HD, informative articles, and

a summary view of area resorts; and more.

STK is currently available from the Apple store for complimentary download on

iPad devices.

Wi-Fi Trumps

Restaurants, According

to New Member Profile

TECHNOLOGY

Social Media

**

1 2 3

4 5 6

7 8 9

0

Smartphone

iPad/

iPad Mini

E-reader

Tablet

TripAdvisor

Yelp

Online Research

Asking Friends

or Family

Travel Supplier

Online Travel

Agency

Printed Travel

Guides

Travel Research

**

Electronic Devices

**

Overwhelmingly, U.S.–resident members rely on their own

online research when making vacation plans (nearly nine in 10),

followed by recommendations from friends or family (slightly

more than one in two).

86%

52%

33%

33%

25%

82%

54%

41%

23%

12%

60%

45%

36%

Social media is widely used among U.S.–resident

members, with more than eight in 10 citing Facebook

as a principal channel of communication.

Nine in 10 U.S.–resident members own

smartphones.

Facebook Google+ YouTube

Pinterest

Instagram

Orbitz

Expedia

Lonely Planet

Fodor’s

90%

** Multiple responses permitted.