virna2016janmar-final

Positive Exposure

A media roundtable was also part of the English-language program, and

featured public relations professionals and veteran travel reporters, who

spoke about how to optimize efforts to get positive media exposure.

“With the rapid growth of social networking and increase in alternative

media, this topic is all too critical to the shared ownership industry,”

notes Bryan Ten Broek, senior vice president of resort sales and market-

ing for Interval International. “The feedback we received regarding the

session has been overwhelmingly positive.”

Equally positive comments were submitted regarding other seg-

ments of the conference. Peter C. Yesawich, vice chairman of MMGY

Global, presented highlights from the 2015

Portrait of American

Travelers

(see page 12), with special focus on the proprietary analysis

of leisure travelers familiar with vacation ownership. In another session,

company leaders spoke from their unique perspectives about opportu-

nities and challenges facing the industry.

Session topics ranged from the broad (the state of the industry,

shared ownership boot camp, and the history of timesharing) to the

focused (cyber-security, structuring financial deals, and high-tech

sales). Certain themes played out in more than one session, including:

the role of technology in travel behavior; the relative health of the econ-

omy; the importance of social media; multigenerational travel; and the

impact of millennials on travel and tourism.

And regarding multigenerations, luncheon speaker David Stillman

captivated the audience with advice on reaching the four generations:

traditionalists, baby boomers, Generation Xers, and millennials.

Also part of the luncheon program was the recognition of the

MEETINGS

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“Congratulations on a great event — very well-

organized and with great content. I hope that in

the future I can always attend these events, as

they are also very enriching.”

— Sergio Carmi, director, Mantra Vacation Club

David Gilbert presented the Winners Circle award to Michael Oliveira.