virna16octdec

SHERATON STEAMBOAT RESORT VILLAS, STEAMBOAT SPRINGS, COLORADO

With a recognized reputation for excellence and a history

of delivering world-class vacations, Vistana has helped shape

the vacation ownership industry since the beginning. Originally

called Vistana when it opened its doors in 1980, the company

was acquired by Starwood Hotels & Resorts Worldwide, Inc., in 1999,

and later renamed Starwood Vacation Ownership.

Since 2001, Starwood Vacation Ownership has built upon its col-

lection of villa resorts under the Sheraton

and Westin

brands with

expansions in sought-after destinations including Hawaii, Arizona,

and Mexico, so it was well-positioned for growth. By 2015, more than

220,000 families had become owners.

In May 2016, Starwood Vacation Ownership completed a suc-

cessful spin-off from Starwood Hotels & Resorts, and was acquired

by ILG and renamed Vistana Signature Experiences. Through its

exclusive license agreements with regard to vacation ownership, the

company continues to maintain and develop products — primarily

Sheraton- and Westin-branded resorts.

Today, Vistana is a premier provider of upper-upscale leisure travel

and vacation ownership products, with resorts in the most desirable

destinations throughout the continental U.S., Hawaii, Mexico, and the

Caribbean. Through the Vistana Signature Network™, owners can

experience 20 Sheraton Vacation Club and Westin Vacation Club villa

resorts.

By leveraging highly recognizable brands, plus offering new buy-

ers Gold status in the industry-leading Starwood Preferred Guest

(SPG

) program, Vistana drives value for customers by delivering

exceptional levels of service and programming that are unique to the

brands and distinct in the market.

“As we seamlessly integrate our two companies, Vistana will con-

tinue to be a leading developer and operator of high-quality, branded

vacation resorts in some of the most desirable locations,” says Steve

Williams, chief operating officer of Vistana. “Our owners will ben-

efit from continued relationships with Sheraton, Westin, and SPG,

and receive even more of the valuable benefits and award-winning

branded experiences that they’ve come to know and enjoy.”

New Construction on Maui

Vistana is poised to keep growing by adding a third villa resort on

Maui’s famed Kaanapali Beach, by expanding its existing develop-

ments within its current portfolio, and by acquiring five Sheraton and

Westin resort hotels for future timeshare development.

In 2015, Vistana announced the construction of The Westin Nanea

VISTANA SIGNATURE

EXPERIENCES

It has been more

than a year in the

making, but the

transformation of

Starwood Vacation

Ownership to

Vistana

™

Signature

Experiences

(Vistana) is an

exciting milestone

in the company’s

36-year history.

THE WESTIN ST. JOHN RESORT & VILLAS,

ST. JOHN, U.S. VIRGIN ISLANDS

SHERATON KAUAI RESORT, KAUAI, HAWAII

Time-Tested,

Forward-Looking

OCTOBER – DECEMBER 2016

RESORTDEVELOPER.COM

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