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“This is our signature look and signature identity. It’s what makes
our experience for thousands of members so special,” explains
Gabriel Macías Dueñas, president and CEO of Mexico Grand Hotels,
the development company for Hacienda Encantada. The Macías
family, whose roots are in Guadalajara, Mexico, also own and
operate other properties in Cabo and Puerto Vallarta.
According to Macías, Hacienda Encantada has proudly chosen
Interval International as its exclusive affiliate for its thousands of
members, due to Interval’s quality of resorts and selective affiliates.
“We are also extremely pleased to offer our members the
opportunity to exchange into this high-quality property,” says
Marcos Agostini, senior vice president of resort sales and service
for Interval International. “Hacienda Encantada Resort & Spa is
clearly deserving of its Interval International Elite status — the very
highest level of our Resort Recognition program.”
A Formula for Success
What started as a dream — with the beginning of construction just a
little more than 10 years ago, the opening of the resort in 2005, and
the offering of a timeshare product in 2007 — has succeeded into
an ongoing expansion plan, now with 222 units ranging from studios
to multibedroom suites and villas. The Western U.S. is a key market,
with many members coming from California, Oregon, Arizona, and
Texas. The sprawling resort strengthens communications on a day-
to-day basis to maintain member loyalty through the use of social
media, email marketing, in-house programs, referrals, and external
fly-buys. New strategies will soon be implemented to capitalize on
the local, Mexican market.
This past summer, Hacienda Encantada opened its newest and
third phase called Encanto de la Hacienda, offering 72 multiple-
bedroom accommodations and amenities. The suites with two, three,
and four bedrooms, located on the fourth, fifth,
and sixth floors of a six-floor building, each
have personal plunge pools on their balconies.
The grand opening of Encanto de la Hacienda
was a major event for the region and for Mexico,
attended by the secretary of tourism for Baja
California Sur and representatives from Mexico’s
secretary of tourism.
A Local Flair
The most luxurious category of accommo-
dations, The Residences, gives members and
guests a personal connection to the history of the
Baja peninsula. Each villa has the name of a
different historic mission from Baja, and fea-
tures contemporary Mexican hacienda design
with three bedrooms, a spiral staircase to the
second floor, private recreational space, a swim-
ming pool and bar on the first-floor patio, plus a
barbecue area, hot tub, fire pit, and complete service of a private
butler and chef.
“I believe we can attribute the success of our 100-percent
Mexican approach in product, service, and amenities to very spe-
cific factors,” says Macías. “We have always been committed to
being in the forefront of Mexican design and decor with a continual
improvement and evolution of that, along with excellence in service
and product. Along the way, we have taken great care to develop
our people and achieve loyalty to the product and experience that
only we can offer.”
All-Inclusive Exclusiveness
Meets Health and Well-Being
Another point of distinction by design for Hacienda Encantada is
its Dine Out With Privileges all-inclusive program, which gives
members the opportunity to not only enjoy the resort’s specialty
restaurants, but also enables them to sample a variety of local
restaurants within the Cabo San Lucas Marina Golden Zone, with
transportation included. It’s totally unique in the area and in the
industry, says Macías.
Yet another standout resort feature is the Holistic Spa, which
allows members and guests to relax, rejuvenate, and re-establish a
link between physical and spiritual health. In addition to more than
20 relaxing and enriching spa treatments, the spa facility also offers
a meditation approach to health and wellness through energy and
light, and the native health ritual of Temazcal, originating in early
Mexican culture, which uses steam to bring in cleansing elements
of earth, fire, wind, and water.
Accolades in the Making
The resort’s creativity in blending luxury with local touches has
not gone unnoticed. Hacienda Encantada was
ranked the fifth Best Resort of Mexico Pacific for
the Condé Nast Traveler Readers Choice Awards
in 2014, among the Top 20 in 2015, and has been
nominated again by readers to be in the running
for 2016.
“This tells us we are on track with our vision
and core values to offer members and guests the
highest quality of service in a friendly manner,
thereby delivering the best vacation experience
of their life. This is who we are and this is our
tradition,” says Macías.
Keeping It Going
The goal is to keep growing on that success. In
2017, Hacienda Encantada will be opening its
fourth phase, with even more options of high-end
accommodations and amenities. One hundred–
percent Mexican local luxury is on a roll.
Developer:
Mexico Grand Hotels
Location:
Cabo San Lucas, Baja
California Sur, Mexico
Product:
Right-to-use, fixed, and
floating weeks
Units:
222, including studio suites,
one-, two-, three-, and four-bedrooms
Price:
From US$12,000 to
US$87,000
Website:
haciendaencantada.com
Social Media:
Facebook,
Instagram, Pinterest, Twitter, YouTube
Hacienda Encantada
Resort & Spa
fast
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