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INSIDER
RESORTDEVELOPER.COM
vacation industry review
JULY – SEPTEMBER 2016
6
P R E F E R R E D R E S I D E N C E S
Packaging Brand Power
and Upscale Resorts
Value-Added
Preferred Residences owners have always enjoyed access to exceptional
vacation accommodations and enhanced year-round benefits — such
as preferential exchange with advance priority hold at Preferred
Residences resorts and comparable quality exchange through Interval
International. Additionally, owners can also exchange to hotel accommo-
dations at participating Preferred Hotels & Resorts — with celebrated
properties, such as the Broadmoor Resort in Colorado Springs — and
can save 30 percent off the best available rates when staying at Preferred
Residences lodging resorts.
“This opportunity to exchange to a worldwide portfolio of hotels and
to take advantage of stays at luxury lodgings at a considerable discount
is a valuable benefit offered to Preferred Residences members,” says
Michelle DuChamp, vice president of Preferred Residences.
Other new benefits added to the Preferred Residences membership
include a complimentary annual golf club membership in Preferred Golf
SM
and participation at the Elite level of the iPrefer
SM
member-loyalty
program, to use with more than 600 participating Preferred Hotels &
Resorts worldwide. This, combined with Interval’s most prestigious level
of membership, Interval Platinum
®
, provides the Preferred Residences
owner year-round savings.
Cachet and Credibility
Preferred Residences was conceived as a hospitality-branded exchange
network to appeal to affluent customers and provide opportunities for
developers to market their upscale projects. “Preferred Residences pack-
ages value, brand power, desirable benefits, and great resorts into an
unsurpassed product that is sure to help developers of luxury properties
attract the discriminating vacationer,” says DuChamp.
Jorge Rodriguez, legal counsel for La Tranquila
®
Breath Taking Resort
Spa Punta de Mita in Mexico, can attest to that. “In addition to the
opportunity for our clients to make vacation exchanges with other resorts
of similar quality,” he says, “the affiliation of La Tranquila to the Preferred
Preferred Residences
SM
has grown its network of exclusive shared ownership resorts, and expanded its scope to benefit
members and developers/resorts even further. Since 2007, Preferred Residences— the outcome of an alliance between
Interval International and Preferred Hotels & Resorts
SM
— has allowed resort properties at an enviable level of luxury to
align with a recognized and respected upscale brand, while retaining their own unique identity.
In January 2015, the Preferred Residences brand expanded to offer transient travelers exceptional luxury residences
that are connected to existing properties within the Preferred Hotels & Resorts portfolio — properties such as Montage
Laguna Beach in California and Finca Cortesin Hotel Golf & Spa in Casares, Spain — adding member benefits and
worldwide recognition for the brand
.
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