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Would you return to this resort? Would you recommend this resort to a
friend?
These are two critical questions any resort that welcomes owners
and Interval members will surely want answers to. Now, it’s easier than
ever to get this information, thanks to Interval International’s Qualtrics,
a new survey software solution.
Have It Your Way
Getting member survey results fast and frequently is only part of the
benefit wrought by Qualtrics. The program also permits participating
resorts to “slice and dice” the information, manage the data, and read
the results in a variety of formats.
“Interval’s members have the opportunity to complete a satisfaction
survey that gathers valuable information about their resort experience,”
explains Lori Card-King, Interval’s vice president of quality assurance.
“Qualtrics captures this information, and makes it available to resorts in
a very user-friendly manner. And Interval is taking further steps to make
the information more accessible to affiliated resorts.”
Dashboard Data Through Qualtrics:
■
Resorts now receive survey results through a monthly email rather
than a quarterly mailing
■
Resorts have the ability to reconfigure reports for specific needs
■
New questions have been added that resorts have indicated are
relevant to their understanding of the guest experience
And now that vacationers can access the survey through a link rather
than signing on to the website, Card-King anticipates an increased
response rate, providing even more complete data to resorts.
“We encourage resorts to sign up with Interval for dashboard
access,” notes Card-King, “which is as easy as contacting your resort
assistance account manager.”
Qualtrics Means Easy Access
to Owner Survey Data
Cruise Certificates
May Help Boost First-Day Close Rates
hat partners well with vacation ownership? Cruise vacations.
In fact, recent research shows that well over half of Interval
members in four key markets plan to take a cruise within the
next two years.
Buy Now, Cruise Later
And, now, resort sales operations can increase the value of the vacation
ownership purchase and close the deal faster than ever with a highly
valued cruise certificate to be offered at point of sale. “Vacation owner-
ship and cruises seem to go hand-in-hand,” says Raul Estrada, Interval’s
senior vice president of operations. “Now, Interval offers an appealing
first-day incentive product that is sure to encourage prospects to buy
now in order to cruise later.”
What’s more, the cruise certificate permits customized terms and
conditions and resort branding for participating resorts. So all the cus-
tomer sees is the generous incentive the resort offers to purchasers —
and the message imparted is,
Purchase vacation time today, and a cruise
for two is on us!
Here’s how it works: Through a collaboration between Interval
International and Norwegian Cruise Line, developers have access to a
variety of cruises at favorable rates. So if a sales agent needs a powerful
incentive to close a deal, he or she can offer the customers a cruise for
two if they buy today. The resort only pays for the cruise — at rates that
range from US$1,000 to US$3,000 — when the new members redeem
it. They have 18 months to redeem the certificate, and will be given mul-
tiple cruise options to choose from.
A Win-Win
“The cruises offer a significant purchase incentive to the consumer,”
says Estrada. “And the process from delivery to redemption is seamless
for the resort’s new owner and Interval member. The bookings are ful-
filled by Worldwide Vacations & Travel, our travel agency. It’s a win-win
for everyone involved.”
Estrada already knows the program is a winner. “We’ve been offering
a couple of clients a customized program for a few years now. And it’s
been a proven success.” So Interval has committed to offering the
attractive first-day incentive program on a more standardized basis. But,
says Estrada, “It is still a very customizable opportunity for sales teams
looking to boost their first-day close rate.”
Resorts interested in learning more about the first-day incentive cer-
tificate may contact their resort sales and services representative.
N E W A T I N T E R V A L
64.8%
Latin America
Asia/Pacific
Australia/
New Zealand
U.S.
67%
62.7% 56%
Based on Interval’s recent membership research,
timeshare purchasers want to cruise.
N E W A T I N T E R V A L