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INSIDER
RESORTDEVELOPER.COM
vacation industry review
JULY – SEPTEMBER 2016
8
LeisureTimePassport.com may sport an energetic new look, but that’s
only window dressing for a host of enhancements, including tech
upgrades that refine the popular trial program even further. Now, mem-
bers can easily access benefits on any device, and sales teams are able
to customize and co-brand the site to help promote consumer affinity.
For years, Leisure Time Passport
®
has provided Interval International’s
developer partners with a vehicle that gives nonbuyers a taste of
timeshare — a product that offers another opportunity to close the deal
and recover marketing costs. Purchasers enjoy all the benefits available
to Interval Gold
®
members, except for exchange-related services.
More to Enjoy
Now, in addition to Getaways access, Hertz Gold Plus Rewards
®
,
Entertainment
®
discounts, and VIP Concierge
SM
, Leisure Time Passport
owners have more to enjoy than ever.
■
Hotel Discounts.
10 percent off the best hotel rates, powered by
Orbitz Partner Network.
■
Golf Connection
. Access to nearly 900 private golf courses in the
U.S. and Canada, 15 percent off equipment rental available through Golf
Connection, and the ability to search in real time for tee times at more
than 1,900 public courses.
■
Dining Connection.
Members enjoy special amenities, such as kitchen
tours and table visits from the chef, when they reserve in advance
through Dining Connection.
■
City Guides.
The best suggestions for dining, cocktails, spas, shops,
hotels, and more in nearly two dozen cities, with additional destinations
coming.
Dream Vacation Week:
A Perfect Pairing
Leisure Time Passport pairs well
with another nonbuyer product
from Interval International. Dream
Vacation Week certificates award
one-time access to full-week,
condo-style accommodations in
popular vacation destinations.
This vacation certificate pro-
gram makes seasonal oversupplies
of resort weeks available to devel-
opers to use not only as low-cost marketing premiums, but also as
trial-program enhancements. Add a Dream Vacation Week certificate to
a Leisure Time Passport membership, and double the perceived value.
Now, at a slightly higher price, a Prime version of the Dream
Vacation Week certificate provides more high-demand destinations
and availability.
Convenient Credit
The Leisure Time Passport Visa Signature
®
card with WorldPoints
®
rewards means that the program is even more appealing to prospects.
When developers offer the opportunity to apply for the card at point of
sale, they get instant online approvals — and provide year-round value
to the qualified buyer. Cardholders earn points that can be redeemed
for cash, or applied toward expenses including travel and, of course,
the purchase of vacation ownership.
New Benefits Enhance
Leisure Time Passport
N O N B U Y E R P R O G R A M