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The impact of mobile on the way people share and receive infor-
mation can’t be overstated.
Customers check online ratings from their
phone while touring a resort. Salespeople showcase the merits of vacation
ownership on an iPad as part of their presentation. Owners take vacation
photos and instantaneously text them to friends and family. Indeed, every-
one’s turning to their devices.
Whether riding the wave of the mobile movement (today) or being the
first exchange company to establish an Internet presence (1996), Interval
International pursues the most cutting-edge means of connecting with
members and clients. Such endeavors are carried out through collaborative
effort among diverse departments and disciplines.
Interval’s e-commerce group, for example, stays on top of digital mar-
keting opportunities on the most widely used social media sites, broadening
reach and stimulating interaction with both members and the greater popu-
lation — all prospective vacation owners.
The IT team engineers sales support products that are easily accessed
via mobile devices. The revolutionary Interval Sales Tool Kit reinforces the
timeshare message.
And the creative services team ensures that the visual and editorial exe-
cution for media old and new meets the image standard. “The colors, fonts,
logos, and graphics all come together to convey the content and the brand
in the most powerful way,” says Ailis Cabrera. “Whether the message
appears in print or online, it’s essential that the viewer be completely clear
that they’re reading a message from Interval International.”
Bottom line: Interval International may speak to its constituencies
through many channels. But the message is consistently timely, dynamic,
and presented in a format that the recipients respond to.
Away With Words
Interval’s print communications have
come a long way since the first
Vacation
Planner & Directory
, published in 1981.
The brand-new
Travel Planner
is packed
with activities, attractions, day-trips, and
all the trip-planning details that speak to
the needs of the member-owner.
Social Studies
“Nearly 90 percent of Interval members get travel information
from online research — that’s what Interval’s most recent study
supports. On Community, members talk to members, tap one
another for recommendations, and share vacation experiences.”
— Madeline Berges
Tools of the Trade
“Response to our Sales Tool Kit app
was overwhelmingly positive from
the beginning. But we kept hearing
that we needed to make the sales
presentation customizable. We
listened, and the Workspace
feature — now with centralized authoring to help you control
the message — makes this the best version of STK yet.”
— Ralph Fiol
Interval HD
Reliable, resourceful, and appealing content at the Interval HD
video channel harnesses the power of film to bring the viewer into
the world of shared ownership.
“Owners are excited to
learn about the new
technology that is available
to them. To have this
technology for our resorts
and our owners is an
absolute game changer
and is helping push our
industry forward.”
— Jared Saft, vice president,
Westgate Resorts, an Interval
affiliate since 1991
THE COMMUNICATORS
TECH
MESSAGING
“In the past four or five years, Interval has really moved forward with technologies
that help with sales and marketing. And we are benefiting from that with our current
sales and marketing. Our close percentages have never been higher and I think a
lot of that is due to the interactive things we can show them from Interval.”
— David Corson, president, DFC Associates, Inc., an Interval affiliate since 1978
1976–2016