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Necessity isn’t the only mother of invention.
Sometimes, the desire to take
something that’s already great and make it even better brings forth transforma-
tional innovations. Programs and products that don’t just measure up to the
status quo, but push beyond expectations.
And pushing beyond expectations is a defining characteristic of Interval
International’s above-and-beyond philosophy. “Sure, vacation ownership and
the exchange benefit make the perfect match,” observes Sharon Freed. “But
Interval has built its reputation on sweetening the marriage even further in a
multitude of ways.”
How? Through membership options that offer choice, such as Club Interval
Gold
®
, which allows weeks-based owners to convert their vacation time to points
for additional flexibility. And even through trial programs, marketing incentives,
and nonbuyer benefits such as Leisure Time Passport
®
, which creates just one
more opportunity to touch the timeshare prospect. All are designed to enhance
vacation ownership: more travel opportunities, more vacation flexibility, more
perks and privileges.
Innovation also comes in the form of a state-of-the-art, technology-driven
inventory management system. The IBM Advanced Analytics SPSS Modeler is
capable of forecasting inventory and more exactly managing supply to “ensure
that we provide the right piece of inventory to the right customer at the right time,”
according to Kevin Wutzler.
Necessity
may be the mother of invention in most cases. But at Interval
International, it’s the drive to deliver extraordinary service that gives birth to
groundbreaking programs and products.
Raising the Bar
Interval was the first exchange company to offer an enhanced membership program in 1987. Today,
there are four membership classifications, including Interval Gold
®
, Interval Platinum
®
, and Club Interval
Gold. More than 40 percent of Interval members enjoy upgraded memberships.
Something for Everyone
Leisure Time Passport offers resorts a way to keep connected to nonbuyers and create another
opportunity to close the deal. Interval’s first nonbuyer program was introduced in 1995.
On Point
“In 2010, Interval launched its weeks-to-points Club Interval Gold, not only allowing members more
flexibility and choice, but injecting new life into inventory at legacy resorts and providing a powerful
point-of-sale product.” — Michelle DuChamp
THE INNOVATORS
GETWITH THE
PROGRAM
“Interval developed a
customized program for
Mariner purchasers and
owners that was tailored to
our market and owner
demographics. This, in turn,
facilitated sales and member
enrollment. Working together,
the companies made one plus
one equal three.”
— Allen G. Ten Broek, president
and CEO, Mariner Advisory
Group, Inc., an Interval affiliate
since 1976
1976–2016
“Interval has been a moving force
in the growth and success of the
vacation ownership industry.”
— Michael Marder, partner and owner,
Greenspoon & Marder, associated with
Interval International since 1981