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Travel Nights (Over 12 Months)
RESORTDEVELOPER.COM
vacation industry review
JANUARY – MARCH 2015
14
INSIDER
How Much They Travel
Asia/Pacific members are vacationing
significantly less than all other members
surveyed, amounting to more than 10
days less than the total vacation days of
any other market in a 12-month period.
Australia/New Zealand members spent
the most total days away from home in
international destinations. Latin America
members had the highest number of
overall leisure nights away from home
and the longest average stay for both
domestic and international trips. On
average, U.K. members took the shortest
domestic vacations and U.S. members
took the shortest international trips.
l
Most popular international
destinations for U.S. members:
Caribbean, the Bahamas, and
Bermuda (38.8%); Europe
(36.5%); and Mexico (24.6%)
l
Most popular domestic
destinations for U.S. members:
Florida (55%); California (41.6%);
and Hawaii (30.6%)
l
Most popular destinations
for Latin America members:
the U.S. (28.5%); Europe
(27.7%); Mexico (9%); and
the Caribbean (8.6%)
l
Most popular destinations
for Asia/Pacific members:
Asia (24%); Europe (17%);
and the U.S. (15%)
l
Most popular destinations for
U.K. members: the U.S. (49.4%);
Europe outside the U.K. and
Ireland (32%); the U.K. and
Ireland (28.1%); and the
Caribbean (22.5%)
U.S.
U.K.
LATIN AMERICA
ASIA/PACIFIC
AUSTRALIA/NEW ZEALAND
48%
U.S. U.K. LATIN ASIA/PACIFIC AUSTRALIA/
AMERICA NEW ZEALAND
15.9
13.3
23.6
7
10
8.4
14.4
23.5
7
29
Where to Next?
All markets showed double-digit interest in visits to the U.S. and Europe in the next two years.
Additionally, nearly one-quarter of U.K. members surveyed would like to vacation in the Caribbean.
Unlike other markets, Latin America members expressed greater interest in vacationing internationally
rather than close to home.
Total
International
Travel
Nights
Total
Domestic
Travel
Nights
l
Most popular destinations
for Australia/New Zealand
members: Australia (22%);
Europe (17%); and the U.S.
(14%)
Most Popular Travel Destinations