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13
Who They Are and What They Own
Globally, the age of Interval members typically ranges from 54 to 64, and most are married.
Average annual household income was highest in the U.S., and topped US$100,000 in all markets.
Household size was two in all markets except Latin America, which had an average of between
three and four people per home.
Approximately half of members surveyed own one week of timeshare. (Points ownership was
included in the data based on week equivalents.) The most common amount of weeks owned
followed the same order in all markets: one week, two weeks, four or more weeks, and three weeks,
respectively. Multiple-week ownership is most common in the U.S. and the U.K., and least common
in the Asia/Pacific and Australia/New Zealand markets.
Use plans vary, with floating week, floating unit representing a significant portion in all regions.
Australia/New Zealand is the only market in which a majority of respondents have a points-based
club use plan. “This data affirms a growing preference for greater flexibility in vacation ownership
products,” says Joe Hickman, Interval’s vice president and executive director for Asia/Pacific.
“From shorter exchange vacations to the ability to change travel plans for a low flat fee, this desire
has shaped and continues to shape the development of products and programs for Interval members.”
What They Want
When making a timeshare purchase, price was the most important factor for members across the
board. Second in influence on the timeshare purchase decision for U.S., U.K., and Australia/New
Zealand members was maintenance fees, which was less critical for Latin America and Asia/Pacific
members. In contrast, the Latin America and Asia/Pacific members care more about resort amenities
at properties they are considering for a timeshare purchase than members from other markets.
For future timeshare purchases, a two-bedroom was the preferred unit type for more than half
the survey respondents in all markets except Australia/New Zealand, where members seek one-
and two-bedrooms at equal rates (42 percent). Two-bedroom units was also the second-most popular
option for members from all markets aside from Australia/New Zealand. Demand for larger units
was highest in Latin America, which also has the biggest average household size.
As for location, timeshare purchases within the members’ home regions proved popular in all
markets, and approximately one-quarter of Latin America and Asia/Pacific members are interested
in purchasing timeshare in the U.S. In addition, members in all markets outside the U.S. expressed
double-digit interest in buying vacation ownership property in Europe.
Floating Week, Floating Unit (30.4%)
Floating Week, Floating Unit (31%)
Floating Week, Floating Unit (32.4%)
Floating Week, Floating Unit (26%)
AUSTRALIA/NEW ZEALAND
ASIA/PACIFIC
LATIN AMERICA
U.K.
U.S.
Points-Based Vacation Club (56%)
Floating Week, Floating Unit (20%)
Convertible Points-Based Vacation Club (6%)
Fixed Week, Fixed Unit (14%)
Points-Based Vacation Club (26%)
Fixed Week, Fixed Unit (23.7%)
Biennial, Triennial, or Quadrennial Interest (10.4%)
Fixed Week, Fixed Unit (26.5%)
Fixed Week, Fixed Unit (26.7%)
Points-Based Vacation Club (20.9%)
Fixed Week, Floating Unit (16.9%)
Most Common Use Plans
Members in markets
outside the U.S.
expressed
double-
digit
interest
in buying vacation
ownership property
in Europe.
Globally, the age of
Interval members
typically ranges from
54
to
64
,
and most are married.
56%
of Australia/
New Zealand members
own at a points-based
vacation club resort.