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Asian countries from its call center. On-site, Angsana Vacation Club
ambassadors reach out to guests vacationing at a hotel within Laguna
Phuket, offering a thank-you gift for attending a 90-minute presentation.
ANVC at Angsana Laguna Phuket has one- and two-bedroom
lofts built over the sparkling lagoon. Spacious multistory suites have
bedrooms on a different level above the living area and soaring
double-height ceilings. Split-level, one-bedroom units have an
outdoor tub, and two-bedroom units have a private rooftop patio.
Playful artistic touches in the decor are true to the Angsana brand’s
emphasis on contemporary style, vibrant colors, and local culture.
Speaking to New Segments
While families are the main target market for Angsana Vacation Club,
another Club Resort under the Cassia brand skews toward the younger
end of the market, welcoming independent-minded couples, young
families, and groups of friends.
ANVC at Cassia Phuket’s one- and two-bedroom hotel residences
have “super-chill” living spaces and fully stocked kitchens, free IPTV
premium channels, and custom playlists.
Complimentary continental breakfast is delivered
in a signature tiffin box (commonly used to
carry meals to school or work in Asia). While
ANVC at Cassia Phuket vacationers might opt
for beer pong over golf, or embark on a pub-
crawl after a day at the beach, both Angsana
Vacation Club resorts share access to Laguna
Phuket’s abundant amenities and activities.
Fresh Locations
The third Club Resort in Angsana Vacation
Club’s initial portfolio, Angsana Lang Co.,
sits on a beautiful white-sand beach within
the master-planned resort community of
Laguna Lang Co. The resort’s two-bedroom Sky View Villas have
private pools, views of the East Sea from the sundeck and stylish
glass-walled interior spaces, and easy access to a wide range of
amenities and activities, including a beach club, water sports activity
center, and a 984-foot (300 meters) serpentine swimming pool and
spa. The resort’s 18-hole Nick Faldo championship golf course ranks
among the top 10 courses in Asia/Pacific, according to the 2015
Asian Golf Awards.
Situated on a spit of land with 6 miles (10 kilometers) of sandy
beach on one side and a turquoise lagoon on the other, Angsana Lang
Co. is also well-located for exploring some of Vietnam’s UNESCO
World Heritage Sites. The resort offers complimentary shuttles to the
historic trading port of Hoi An and Hue, the country’s imperial capital
under the Nguyen dynasty.
Angsana Vacation Club members who purchase one of three
tiered-membership points packages are also eligible for the club’s
Bonus Break last-minute deals at any of the three resorts. They can
also use their points to travel farther afield to stay at hotels in the Club
Connections resort portfolio.
Making Connections
Each property in Angsana Vacation Club’s growing Club Connections
portfolio is hand-picked for the distinctive, culturally authentic
experience it offers. While some hotel chains pride themselves on a
generic standard of luxury that is the same anywhere in the world,
Jeske notes that Angsana believes in the magic of discovering a new
culture in diverse destinations including China, Laos, Maldives,
Morocco, Seychelles, and Thailand.
“All Banyan Tree–branded properties in the Club Connections
portfolio range from villas with private pools and magnificent ocean
views in Seychelles to Tibetan-style farmhouses with handcrafted
wooden hot tubs in China,” says Jeske. A renowned international
brand throughout Asia, Banyan Tree conveys instant credibility on
Angsana Vacation Club, Jeske says.
Angsana-branded properties in the Club Connections portfolio
include circular, thatched-roof villas in Maldives and classic Moroccan
riads in Marrakech.
“We are always exploring new locations,” Jeske says. “When we
started the club, we didn’t have Seychelles in our portfolio, and three
months down the road, we have added it. As the Banyan Tree and
Angsana portfolios grow, we will be adding more locations on our map.”
Interval extends the Angsana Vacation Club portfolio by giving
members the opportunity to exchange to similar quality resorts
throughout the rest of the world. “I think what made Interval stand
out is the depth and quality in terms of exchange resorts,” Jeske says.
Steady Growth
With the ability to leverage growth by adding
properties under Banyan Tree’s umbrella and
from trusted brands it partners with, Angsana
Vacation Club is already anticipating adding
new sales centers. “After Phuket has gotten
some traction, we might be looking at other
sales offices in Vietnam, where we have
inventory,” Jeske says. Beyond that, he sees
China as a good option for engaging the
club’s Asian market.
The clear message to the discerning
Angsana Vacation Club members: Asia/Pacific
is your oyster.
fast
facts
Angsana Vacation Club
Developer:
Angsana Vacation Club Limited
Headquarters:
Phuket, Thailand
Product:
Points-based vacation ownership
Units:
One and two-bedroom lofts, suites, and
pool villas
Resorts:
ANVC at Angsana Laguna Phuket and
ANVC at Cassia Phuket, Thailand; Angsana Lang Co.,
Vietnam
Price:
From US$12,000
Website:
angsanavacationclub.com
Social Media:
Facebook, Twitter
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