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and down-alternative pillows, according to Frank Tanksley, area director
of purchasing.
Each bed is outfitted with two to four queen- or king-sized pillows:
Twin beds have one queen feather pillowand one queen down-alternative,
queen and full beds have two queen feather pillows and two queen down-
alternatives, and king beds have two king feather pillows and two king
down-alternatives.
The specific types of pillows used are in keeping with Sheraton brand
standards, which encompass everything fromthe type of down-alternative
fill(Enviroloft)andthreadcountforthepillow’sbasiccovering(230fordown-
alternative pillows) to the breakdown of materials in each feather pillow (a
50/50 combination of grey feathers and grey down).
Accent on Style
Beyond offering comfort, pillows can also provide an additional decor
element in guest rooms, where the bed is often the first thing guests lay
eyes on. The signature Westin Heavenly Bed, for example, sets a calm
tone with all-white bedding. Each includes a row of two down pillows,
followed by two down-alternative pillows, and a smaller rectangular
boudoir pillow as an accent. Other properties, especially in Caribbean
destinations, inject vibrant color via decorative throw pillows or a single
long bolster. Or for a boutique-style appearance, sleeping pillows can be
backed by larger square Euro shams.
Comments from owners and exchange guests can also be an
important indicator for resorts to consider when restocking inventory
or revamping rooms. “Guest feedback is the best judge of any pillow,”
says Rogers. “For us, it is getting calls from the guests wanting to buy
our pillows.”
At Palace Resorts, guest feedback is taken into account when
restocking, says Lorena Zahoul, director of operations. Requests for
therapeutic pillows and firmer pillows have increased, she says, prompt-
ing the developer to consider stocking additional inventory.