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40

BY JOYCE HADLEY COPELAND

LiV RESORTS

Compared to Southeast Asian hotspots like Phuket

and Bali that have basked in their popularity with

vacationers for decades, Vietnam is somewhat of a

late bloomer. But in the past five years, the country

at the geographical center of the region finally made

a grand entrance — with an economy growing at

a whopping 6.6 percent per year, an increasingly

affluent middle class (expected to double by 2020),

and an enviable tourist infrastructure already in place.

And as the timeshare industry is finding its footing

with a domestic market unfamiliar with the product,

prospects couldn’t be brighter for savvy shared

ownership companies such as

LiV Resorts

.

Winning Over

a Growing Market

in Vietnam