virla2017no2

28 / 29

Email us at and give
us the following information:
Name Company Phone Number
Title Mailing Address Email
We’ll notify you by email when the next digital
issue of the magazine is available.
Did You Know:
That the magazine you hold in your hands
is available online?
That the digital version lets you flip
through the pages, search the publication,
zoom in and out, click on links, download
it in PDF form, and share with a friend?
Visit and CLICK Publications within the Shared
Ownership tab to gain full access to the digital version of the magazine.
Or download the Interval Sales Tool Kit app to access the magazine.
Digital Magazine
52
BACK PAGE JANUARY – MARCH 2018 VACATION INDUSTRY REVIEW
Dudick: “Millennials are one of
the best things to happen to travel.
We know they love experiences
over ‘things,’ and budget significant
percentages of their income for travel.
Being connected is a necessity, so we
are doing what we can to increase our
resorts’ connectivity, for all our guests,
so that images and experiences can be
shared easily and quickly.”
Comito: “Educate, educate, educate!
Through our annual Caribbean
Hospitality Industry Exchange Forum,
ongoing webinars, and various
communications media, we are
constantly helping our members
understand customer motivations,
communicating with them on their
terms using multiple channels, and
offering products and services that
appeal to them.”
MIKE DUDICK, CEO AND OWNER/DEVELOPER,
BRECKENRIDGE GRAND VACATIONS
FRANK COMITO, CEO AND GENERAL DIRECTOR,
CARIBBEAN HOTEL & TOURISM ASSOCIATION
SANDRA DEPOY, SENIOR VICE PRESIDENT OF
FEDERAL AND REGULATORY AFFAIRS,
AMERICAN RESORT DEVELOPMENT ASSOCIATION
PAUL GARDNER-BOUGAARD, CEO,
RESORT DEVELOPMENT ORGANISATION
What is one thing we can do to cater to the
interests of the developing millennial market?
DePoy: “According to a study by
the ARDA International Foundation
(AIF), nearly half of timeshare
owners want resorts to offer more
budget-friendly excursions. And
millennials are one of the largest
groups of travelers looking for
authentic experiences on a budget.
Also, travel websites must be
interactive, easy to use, and scalable
to a mobile device.”
Gardner-Bougaard: “In an
exceptionally competitive market,
the industry needs to make sure it
understands the needs of this group.
Developers must make sure their
resorts are in the digital age and
have Wi-Fi readily available in units.
Holidays for this group are all about
the experience, so there must be
access to both sports and adventure-
type opportunities.”