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making upgraded lifestyle changes and are ready to make a move to a
place where they can enjoy the results of their accomplishments in life.”
According to Orozco, the company’s continually growing client
base includes residents of California, Oregon, Washington, Texas,
New York, New Jersey, Connecticut, and Illinois in the U.S.; British
Columbia in Canada; as well as other locations and countries. “To
us, this signifies a continuation of the Solmar legacy as a key player
in Los Cabos since the late 1960s, with three decades of vacation
ownership offerings,” he adds.
The Grand Solmar at Rancho San Lucas vacation ownership
product is a 50-plus-year membership plan, with floating units and
floating season. Approximately 50 percent of all the company’s vacation
ownership sales come from the existing member base through various
in-house programs; other leads are generated from a series of external
prospecting initiatives.
Sales strategies involve use of the Interval Sales Tool Kit app, which
includes a host of features such as the Interval Exchange Tracker, the
Vacation Calculator, and the Resort Directory. “They are very important
tools for our sales teams and in our sales process, along with destina-
tion videos and membership overviews from Interval HD,” Orozco says.
“We are excited that the Solmar Group continues to provide out-
standing vacation products and experiences, and especially now with
Grand Solmar at Rancho San Lucas,” says Marcos Agostini, Interval’s
executive vice president of global sales and business development.
“With the extraordinary growth that Los Cabos is experiencing, this
makes for a perfect affiliate for us.”
Connected to Nature
Rancho San Lucas will take members and guests away from the city
lights of Cabo San Lucas and into the star-filled night skies of Baja.
The exclusive resort community has a direct-access highway so guests
don’t have to meander through neighborhoods or other roadways to
get there. Dramatic desert landscapes and iconic ocean views in a
secluded, luxury hideaway make this experience a private paradise,
rather than just a vacation.
“We have redrafted access roads to take advantage of the local
topography and took great measures to guarantee that the original
spirit and feel of Baja is maintained by rescuing and relocating local
flora and fauna,” says Orozco. “It’s simply above ordinary.”
Luxury Redefined
With the short-term and long-term plans for Rancho San Lucas, the
Solmar Group continues its tradition as a premier resort developer
in Los Cabos, offering extraordinary vacation experiences while main-
taining the commercial success of its brand. “Our pioneering founder
saw the potential that Los Cabos had before anyone believed that this
piece of desert surrounded by two oceans would become the most
exclusive tourist destination in Mexico,” Orozco notes.
“We have families who have been part of our team of collaborators
for two generations, which is something that can only be achieved
through true commitment. Our goal is for our new members and guests
to feel a part of the Solmar family. We want to be a special place where
everyone looks forward to returning. We call it luxury redefined.”
Kathy Hernandez is president of Orlando, Florida–based KHA PR, a public relations
and marketing communications firm. She has more than 30 years of experience in
the tourism and timeshare industries.
Grand Solmar at Rancho San Lucas AN INTERVAL INTERNATIONAL ELITE RESORT SM
Developer: Solmar Group
Headquarters: Cabo San Lucas, Baja California Sur, Mexico
Product: Right-to-use, floating units, floating season
Units: 119 studios and 299 one-bedrooms
Website: ;
FAST FACTS
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Choice is king. Options are no
longer an option — they’re a must.
Club Interval Gold® delivers. It’s the
best of traditional timeshare
combined with the flexibility of
points-based programs. Owners
can trade up, trade down, and take
long weekends all around.
And it gets you to the point — fast.
No significant operational changes.
Very little incremental expense
incurred. Plug in and sell. Existing
owners, new purchasers, all of the
above — it’s your call.
GIVE THE PEOPLE
WHAT THEY WANT.
BRING MORE TO THE TABLE:
Club Interval Gold helps close sales and keeps members engaged year-round.
AND WHEN NEW OWNERS BECOME ENGAGED MEMBERS, WE ALL SUCCEED.
FOR MORE INFORMATION,
CONTACT YOUR RESORT SALES
AND SERVICE REPRESENTATIVE.