VIRNA 2018 April-June

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To get better acquainted with Interval members around the world , Interval
International conducted an email survey in 2017 that asked these questions and more.
The goal? To understand the differences and similarities of the various Interval member
bases, compare prior survey results, research certain innovations, and explore new
areas of opportunity.
“We are constantly working to better understand our customers so that we can continue
to meet their needs and interests,” says Sharon Freed, senior vice president of consumer
marketing. “For our affiliated resorts, the results allow us to provide information that sup-
ports sales and marketing efforts.”
In addition to market demographic insights and timeshare usage, the survey also revealed:
• high satisfaction with Interval services and member benefits
• a growing interest in taking a cruise
• online research remains the primary method for making travel plans
Counsel to Global and National
Hospitality Industry Leaders
Our Hospitality Industry Team
A Practices in the areas of hotel, resort, condominium,
vacation club and mixed-use development
A Advises on acquisitions, management, finance, regulatory
and owners’ association matters
A Has more than 30 years of experience in the hotel, resort,
vacation ownership, travel and leisure industries
A Counsels many of the nation’s leading hotel and
timeshare resort brands and developers
Global
Insights
About
Interval
Members
“How important is the ability to exchange your timeshare?”
“Are you familiar with or have you used a digital wallet such
as Passbook for Apple, Apple Pay, or Android Pay?”
INSIDER
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APRIL– JUNE 2018 VACATION INDUSTRY REVIEW
W H A T M E M B E R S L O V E
Through Interval International’s recent affiliation with Priceline Partner Network, members
can now receive deep discounts on hotels with special member deals.
All memberships will enjoy savings of up to 60 percent on select hotel bookings. Those
with upgraded memberships will see even larger reductions. Interval Gold® and Club Interval
Gold® members can take up to 65 percent off. And for the very best discounts available,
Interval Platinum ® members will receive savings of up to 70 percent.
Members can choose from tens of thousands of hotels in cities
worldwide. The hotel discount is available only at .
INTERVAL MEMBERS GET
THE BEST HOTEL RATES ANYWHERE
Compelling Videos, Preferential Pricing
DG Film Company , an Interval International Affiliate Advantages program provider, helps keep
resorts competitive in the Digital Age. Scripted two- to three-minute showcase videos, aerial
and underwater footage, 15- to 30-second social media clips, and social media management
services: All are available to Interval-affiliated resorts at discounted prices exclusive to Interval.
“One of our experienced producers works directly with clients to capture the essence of what
distinguishes their resort,” says DG Film Company’s owner, Demetrius Graham. “We really try to
capture the social media market, which is beginning to outpace traditional marketing.”
After DG Film Company produced videos for several Divi Resorts Group properties, Divi
purchased some of the raw footage to produce marketing videos and lobby presentations.
“It gave us another dimension,” says Beverley David, Director of Marketing at Divi.
A F F I L I A T E A D V A N T A G E S