VIRNA 2018 April-June

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and then destinations where other outdoor activities are at a premium,
including Chiloé and Pucón.”
Yes, Gracia mentioned the Pucón location twice. That’s because
the Condominio Gran Hotel Pucón not only has a special identity
within the Enjoy family, but it might be one of the most distinct resort
properties on the planet. Thanks to Chile’s unique geography, it’s both
situated right on the beach and home to a ski center, so guests can
take advantage of the nearby seasonal snow operation.
As cool as that fact is — that the slopes and the seashore can
coexist so harmoniously — Gracia concedes that the Enjoy Conrad in
Punta del Este, Uruguay, is the company’s flagship resort. “It has the
most complete value proposition for our customers,” he says. “Not
only because of all the different amenities of the property, but also
the variety of attractions of the destination
itself.”
With restaurants aplenty, varied night-
life, and all manner of beaches, Gracia says
that tourists — many hailing from Brazil and
Argentina — come to the Enjoy Conrad any-
time from summer to the low season.
It’s easy to understand why Enjoy Conrad
is the resort face of the company, and explains
why so many travelers choose to check in
there. Whitewashed against a backdrop of
the ocean, the 294-unit building resembles
more an ultra-modern sculpture than com-
fortable lodging for more than 600 people.
And while Punta del Este is renowned
for its array of vacation activities and attrac-
tions, guests could easily spend a very
enjoyable week in town without ever leav-
ing the grounds of Enjoy Conrad. Amenities
include tennis courts, a gym and spa, and
a large outdoor pool that overlooks the ocean. There’s a casino,
of course, an OVO Nightclub, and no less than nine restaurants and
lounges, including a European-style bistro, a Mediterranean eatery,
and the popular poolside bar, where drinks are served cold, umbrel-
la-adorned — and with a smile.
“Punta del Este, for sure, is one of the most high-end destinations
in South America,” says Gracia. “The Enjoy Conrad fits in perfectly
there. It’s really a special property.”
Special Contributions
With timeshare opportunities now on offer in Uruguay, Chile, and
Argentina, Enjoy Vacations is poised to bring something special
to the entire South American travel market. Telemarketing and
incentive strategies are currently in the works to touch Enjoy Club’s
already-established member base, in tandem with a natural client flow
throughout its casinos. For example, according to Gracia, there are more
than 2 million visitors per year at the Viña del Mar Casino alone.
“Ultimately, Enjoy Vacations members will connect with all our
offerings through Enjoy Club,” Gracia adds. “They can use those
points to stay at Enjoy properties — or travel around the world with an
exchange through Interval.” Or, he says, members may also choose
to transfer Enjoy Vacations points over to the Enjoy Club, and redeem
them for various vacation products and services.
In other words, what began as a relatively modest dream has
now taken the natural next step. “The company’s long experience in
the entertainment and hospitality industry lends it an advantage as it
enters a new arena,” says Marcos Agostini, Interval’s executive vice
president of global sales and business development. “Its footprint
in Chile, Uruguay, and Argentina will bring to market a multivacation
club that will offer an array of travel experiences. I’m confident this
new segment in Enjoy’s business will be a success.”
Enjoy Casino & Resort
Developer: Enjoy Casino & Resort
Headquarters: Santiago, Chile
Product: 15-year right-to-use points program
Price: An average of US$12,000 to US$20,000, based on level of membership
Resorts: Approximately 1,362 total units at 10 resorts
Website:
FAST FACTS
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HOTEL DE MAR, ENJOY VIÑA DEL MAR, VALPARAÍSO, CHILE
HOTEL DE LA BAHÍA, ENJOY COQUIMBO, LA SERENA (TONGOY), CHILE
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Have readers.
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THEY LOVE VACATION OWNERSHIP.
More than 85 percent are satisfied with the product.
THEY WANT MORE.
Nearly 20 percent express an interest in purchasing
additional resort weeks.
THEY ARE AFFLUENT.
Interval members report an average household income
of $121,550 per year.
THEY TRAVEL — A LOT.
Interval members take more land trips and cruises,
and rent more cars than the general U.S. population.