35 / 52
activities. Its resorts are ideal for couples and honeymooners, and con-
ferences or other adult groups.
“To promote Palladium’s The Royal Suites brand,” explains Alba
Molinero Casal, marketing manager for Palladium Hotels & Resorts,
“we try to differentiate ourselves by being the most prestigious product
within our brand, and encourage the promotion of this brand’s specific
benefits, such as the butler service, room service, and exclusive areas
for guests or access to premium drinks.”
Three of the group’s high-end Royal Suites concept resorts are
affiliated with the Interval International exchange network: The Royal
Suites Yucatán on the Riviera Maya in Mexico; The Royal Suites
Punta de Mita in Nuevo Vallarta, Mexico; and The Royal Suites
Turquesa in Punta Cana, Dominican Republic. The brand-new Grand
Palladium White Island Resort & Spa in Ibiza is part of the Palladium
Hotels & Resorts brand.
“Basically, the element these four mixed-use properties have in
common is that they are always within the holiday concept of sun and
beach tourism, the segment to which both Palladium and The Royal
Suites cater to,” says Martin. “These resorts are all located on prime
sea sites with magnificent landscapes and excellent beaches.”
More Than Lip Service
The Royal Suites Yucatán brings together the best of two worlds: the
privacy and personalized service of a small VIP resort, and unlimited
access to the wide array of services available at the neighboring five-
star Grand Palladium Resorts. Guests can enjoy exotic drinks on the
beach, or an exquisite lobster dinner in the resort’s gourmet restaurant,
all worry-free — because guests have a personal butler who takes care
of everything.
“Our motto is to make fans out of our customers,” Martin explains.
“Our corporate culture is promoting closeness with our customers. We
hear what they have to say and act on it. That’s why we have such a
high return rate. ‘Customers first’ is not just a
phrase for us; it’s our way of living.”
Integrating Into the Environment
That’s what guests will find at The Royal Suites
Punta de Mita, in Puerto Vallarta, too. Its stylish
suites are surrounded by lush tropical vegetation
in front of a private beach with almost 1,000 feet
(300 meters) of fine white sand. The area’s flora
and fauna were taken into careful consideration
during the construction of the resort, and all build-
ings have been fully integrated into the vegetation.
“In all of our destinations around the globe,
there are always excellent connections or rela-
tionships between the natural and architectural
surroundings,” Martin says proudly. “We always
preserve nature. We take care of many species,
mainly the protected ones. We try to be an
ecofriendly hotel, and that is a hallmark of all
our property.”
At The Royal Suites Turquesa by Palladium in
Punta Cana, Dominican Republic, owners and guests have access to
the amenities of four resorts. The aptly named Turquesa is part of the
five-star tourist complex along the most popular beach in Punta Cana.
The property, which also includes Grand Palladium Palace Resort Spa
& Casino, Grand Palladium Punta Cana Resort & Spa, and Grand
Palladium Bávaro Resort & Spa, showcases more than 3,000 feet
(1 kilometer) of fine white sand surrounded by tropical vegetation.
Palladium’s Hometown
The fourth property affiliated with Interval International’s exchange net-
work is located in the company’s hometown of Ibiza. In the summer of
2015, following a complete renovation of the former Fiesta Club Palm
Beach, the group inaugurated the Grand Palladium White Island
Resort & Spa on the shores of Playa d’en Bossa.
The new complex is next to the Ses Salines natural park, yet also
close to Ibiza’s most avant-garde and fashionable district. Guests at the
resort can make the most of the best-known area of Ibiza, where there
is a large shopping center, a water park, and all kinds of activities.
Owners and guests have easy access to the group’s most iconic
hotels, Ushuaïa Ibiza Beach Hotel and Hard Rock Hotel Ibiza, where
excellent cuisine is featured in the Minami (Japanese), Montauk (steak-
house), and Estado Puro (tapas) restaurants.
The property has 430 modern rooms and suites and, together with
the Grand Palladium Palace Ibiza Resort & Spa, forms the largest hotel
complex on the island of Ibiza. This allows guests to enjoy a large num-
ber of services and facilities, such as three main swimming pools, three
children’s pools, several kids’ clubs, sports facilities, a wide program of
family activities, and a spa and wellness center.
Palladium’s timeshare product is a membership — which includes
the opportunity to purchase a discounted all-inclusive plan (owners and
exchange guests are required to buy the all-inclusive plan when visiting
one of the Palladium properties). According to Martin, most of the cur-
rent members are from the U.S. and Canada,
with a measurable number of Europeans and
Argentineans. But with the opening of the
property in Ibiza, he expects the percentage of
Europeans, particularly from the U.K. and
Germany, to increase. Most members are gen-
erated from loyal hotel customers, as well as
referral and fly-and-buy programs.
Further expansion is planned for the near
future. The chain has expressed its interest in
growth in the Caribbean, and especially
Mexico. Says Molinero Casal, “Palladium
Hotel Group will build a 3,000-suite resort in
Cancún, Mexico, with an investment of
€
400
million (US$452 million).”
Marcos Ommati has more than 20 years of
international experience in journalism. He is
editor-in-chief of the U.S. Southern Command’s
Diálogo
magazine and website.
33
Palladium Hotel Group
Developer:
Palladium Hotel Group
Headquarters:
Ibiza, Spain
Product:
High-end all-inclusive programs
Affiliated Resorts:
The Royal Suites
Yucatán on the Riviera Maya; The Royal
Suites Punta de Mita in Puerto Vallarta; The
Royal Suites Turquesa in the Dominican
Republic; and the Grand PalladiumWhite
Island Resort & Spa in Ibiza
Website:
palladiumhotelgroup.com
Social Media:
facebook.com/theroyalsuites
facebook.com/palladiumhotelsandresorts
twitter.com/theroyalsuites
twitter.com/palladiumhotels
fast
facts
ROYAL SUITES PUNTA DE MITA, PUERTO VALLARTA, MEXICO
ROYAL SUITES TURQUESA, DOMINICAN REPUBLIC