VIRNA Jan-March 2020

JANUARY – MARCH 2020

VACATION INDUSTRY REVIEW

It’ll take a lot more than that, says Nancy Woodhouse, vice pres-

ident of The Hospitality Division at Clive Daniel Home. “The idea is

the same one that timeshare has always had; it’s really creating that

home away from home. The idea of the product is that you can stay

there for a week or more and not feel like you are staying in a hotel.”

And because today’s owners’ homes have higher design stan-

dards than ever before, they expect to find those same granite

countertops and luxurious bathrooms in their timeshare homes, too.

“Projects today are reflecting the changes that owners are making to

their own residences, so that when they are on vacation, their time-

share home seems as nice as or nicer than what they have at home,”

she adds.

Craig Wood, CEO of Accor Vacation Club, agrees. “Timeshare

units will traditionally be more of a larger apartment type of accom-

modation to meet the needs of a family on vacation rather than

a business traveler or conference guest,” he says. “We cater for the

OYSTER BAY BEACH RESORT

HOMES

AWAY FROM

BY JUDY KENNINGER

When timeshare companies want to enter a market quickly or add more inventory in an

existing market, hotel conversion has many advantages. Because there’s an existing property,

project timelines are shorter, and many of the hurdles of permitting, architectural plans, and

engineering have already been surmounted.

But is converting a hotel to a timeshare resort

simply a matter of changing the sign out front?

GRAND MERCURE THE VINTAGE,

ACCOR VACATION CLUB APARTMENTS

Clive Daniel Home