42 / 56
Bullish on this burgeoning market, Fu Hanjun, chairman of Shanghai Xihong
Hotel Management Incorporated and Yantai Jinchangcheng Industrial Co.,
Ltd., has plans to develop a domestic club structure with properties around the
country in key travel destination markets.
“This is the right time for the product in the right market,” says Fu. While
the timeshare concept has existed in China for two decades, success has been
isolated. The idea of timeshare vacations remains new to many Chinese travel-
ers. Setting aside the presence of 1.4 billion Chinese nationwide, hundreds of
millions live along the coast and less than eight hours away in Beijing.
The club itself targets the local Chinese customer base in the port city of
Yantai, as well as prospects living in other major cities around China in the
future. Yantai itself is home to some 7 million people and has a long history
dating back to 567 B.C.
40
RESORTDEVELOPER.COM
vacation industry review
JULY – SEPTEMBER 2016
SHANGHAI XIHONG
VACATION CLUB
By Jeff Zbar
On the Shandong peninsula in eastern China, where the city of Yantai meets the coast of the Yellow and
Bohai seas, the Best Western Yantai Hotel offers a new vacation option to a market of millions of
Chinese travelers. With the
Shanghai Xihong Vacation Club
debuting here in November as an affiliate
of Interval International, so did the vision of a business veteran who realized the coastal market was an
ideal draw for hundreds of millions of potential customers
across the eastern Chinese market.
Chinese Market
Promise in a Growing