32 / 56
reating a home away from home at vacation ownership
properties isn’t a new concept. And, certainly, with new
and updated amenities devoted to guest comfort
introduced seemingly every year, many developments do a good
job of fulfilling the promise. Simply put, that’s also the goal at
Playa del Carmen’s recently constructed A-Nah Playa del
Carmen — and this particular resort seems quite well-
positioned to deliver.
Ricardo Montalvo, president of Grupo Inmobiliario Sector, S.A. de
C.V., relied on his more than 25 years of experience developing residen-
tial and commercial projects throughout Mexico when embarking on
this latest endeavor. Further, originally, A-Nah Playa del Carmen was
envisioned as the beginning of a chain of full-ownership condomini-
ums, as in
actual
homes away from home.
After some research, though, Montalvo discovered that “the current
demand in the Riviera Maya for a vacation club–type product is
incredible.” Montalvo had never developed a timeshare property, but
the market seemed ripe, so he and his business partners decided to
alter course a bit — not completely change, but shift just enough to
make way for vacation ownership. The result is a seemingly perfect
blend of full- and partial-ownership qualities: cozy, yet practical — and
sometimes even a bit opulent, such as the dramatic rooftop pool —
touches that really do make the property feel like a second residence
for every owner and guest.
“We take care of each and every detail to make sure it is just like
being at home,” adds Julian Abed, the company’s chief operating
officer. Which makes sense because in the Mayan language,
A-nah
means “your house.”
The Floor Plan
The “houses” at A-Nah Playa del Carmen are divided between 61
one-bedroom units and 27 two-bedrooms including an attached patio
or terrace. They’re decorated simply but elegantly with modern furnish-
ings. Plush sofas sit opposite the standard 42-inch flat-screen TVs in
the open-area living room while large floor-to-ceiling glass doors and
windows provide plenty of natural light.
The sleeping quarters are equally welcoming. “With so much to
do and see so close to the resort, we don’t think our guests will
spend a lot of time in their bedrooms, but we wanted to be sure that
when they did, they were as comfortable as they would be at home,”
Abed says. “So there’s premium bedding, a ceiling fan, another televi-
sion mounted on the wall, and even a rain forest–style shower with a
handheld showerhead in the master bathroom.”
30
A-NAH PLAYA DEL
CARMEN
By J.B. Bissell
RESORTDEVELOPER.COM
vacation industry review
JANUARY – MARCH 2016
Veteran Developer
Enters the
Timeshare
World