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Setting:
Located on southern Italy’s Ionian coast in Matera, Danaide
Resort is adjacent to a dense pine forest, which separates it from the
beach along the Ionian Sea. Just 6 miles (10 kilometers) to the south
is Policoro, a small town where the Museo Archeologico Nazionale
della Siritide houses artifacts excavated from the surrounding land.
Back Story:
The development company comprises an Italian family
construction company based in southern Italy. The relationship with
Interval International began in 1994, when Interval affiliated the
company’s first resort, also in Matera, and then added a second prop-
erty four years later. Rocco Matarazzo, resort developer, has been the
group managing director since 1994. A total of 146 apartments, along
with the hotel portion of the property, are set for phase one, with an
additional 92 timeshare units to be completed by June 2018.
At the Resort:
The property is separated from the sea by 1,640
feet (500 meters) of pine forest on a semi-isolated plot of land. On-
property amenities include boutique shopping, restaurant, bar, the-
ater, and spa.
Accommodations:
The 238 one- and two-bedroom units will be dis-
tributed among 36 three-story buildings across the property. Each of
the residences comes equipped with a full separate kitchen, as well as
a private balcony, many of which overlook a central courtyard and pool.
Activities:
Outdoor pastimes are the main attraction here. On prop-
erty are three tennis courts, a basketball court, a soccer field, and a
playground. The nearby private beach is host to sun-beds, umbrellas,
paddle boarding, and windsurfing.
Units and Sizes:
n
66 one-bedroom, one-bath units with balcony,
125 square feet (38 square meters)
n
124 one-bedroom, two-bath units with balcony,
148 square feet (45 square meters)
n
8 one-bedroom, one-bath units with balcony,
148 square feet (45 square meters)
n
40 two-bedroom, two-bath units with balcony,
207 square feet (63 square meters)
In the Area:
The Basilicata region is a dream-come-true for any
history or archeology fan. The area is speckled with well-preserved
ancient ruins, such as the Temple of Hera in Metaponto and the
Castle of Melfi.
The Product:
Deeded right-to-use
Target Market:
Italian consumers, particularly families with children
Marketing Strategies:
During open seasons, an experienced team
of direct sales agents will work on-site, and use advertising in both
local newspapers and TV stations to reach target consumers.
Price:
€
2,700 to
€
23,450 (US$2,874 to US$24,965) per week
And We Quote:
“We look forward to receiving Interval members
who will be trading in and allow our timeshare owners to have access
to the great opportunities offered by the Interval network.”
— Giovanni Matarazzo, resort director
50
RESORTDEVELOPER.COM
vacation industry review
APRIL – JUNE 2016
DANAIDE RESORT
By Joshua Pramis
Family Focus
in Italy
Built along Italy’s picture-perfect southern coast, Danaide Resort, a sprawling
condo-hotel combination property, is the latest in the growing collection of
Iniziative Turistiche Matarazzo vacation spots. Set to open in June 2016 — with
the final phase planned for two years later — the developers hope to attract
Italians looking for an easy summer escape to this seasonal resort.
Location:
Matera, Province of Matera, Italy
Developer:
I.T.M. Iniziative Turistiche Matarazzo S.R.L.
Interval Affiliation:
2015