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Digital
Magazine
VACATION INDUSTRY REVIEW
13
test out engagement tactics that may turn your followers into
engaged
and
loyal followers. Here, we share just a selection of content suggestions that
make your fans come back for more.
1.
Travel quotes:
Humorous, inspiring, or motivational quotes related to
travel, accompanied by an amazing beach photo always perform very
well.
2.
Top ranking lists:
Such as top 10 places to visit, or top five beaches
in the U.S. Make it visual by adding great images!
3.
Top ranking videos list:
Add some music and transitions, and trans-
form the list into a great video!
4.
Caption this:
Find that one-of-a-kind funny, clever photo and ask
your fans to come up with a creative caption.
5.
Travel tips:
Create a list of travel tips or hacks and share those in
weekly doses.
6.
Questions:
Ask your fans all sorts of travel-related questions, such as
“Travel plans?” or “What’s in your bucket list?”
7.
Fill in the blanks:
Make those questions even more irresistible, by
giving them a format such as: “This summer I will travel to ….”
8.
Links to valuable information:
Such as offers and promotions.
9.
Requests for reviews:
If a fan requests information on a particular
destination, ask your community to make recommendations.
10.
Travel inspiration:
Use amazing destination images to take your fans
on a 10-second vacation every day!
Madeline Berges is vice president of e-commerce and digital marketing for Interval
International, overseeing IntervalWorld.com, the company's member website; new product
technology; and all social media initiatives.
No matter which of these ideas you implement, a big player
in making your content a success is the frequency of your
publication and the distribution channels you implement.
Knowing how often is too often to share content is one of
the biggest dilemmas social marketers face.
Unfortunately there is no magic formula, and each
audience is different, so evaluate their behavior and
optimize your frequency accordingly.
Here’s a quick starting point in terms of average
posting frequency for some of the most popular platforms:
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Twitter:
Nine to 14 tweets a day, from original
tweets to responses, participation etc., including
weekends
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Facebook:
Once to twice a day, including weekends
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Blogs:
At least once a week — twice a week would
be optimal
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Google+:
Once a day, no weekends
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LinkedIn:
Three times a week to once a day, no
weekends
HOW OFTEN IS
TOO
OFTEN?
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Name
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Title
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Company
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Mailing Address
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Phone Number
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ResortDeveloper.com
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DID YOU KNOW:
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That the magazine you hold in your hands is
available online?
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That the digital version lets you flip through
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and out, click on links, download it in PDF
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