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Middle-Class Boom
Ready for Asia’s
APRIL – JUNE 2015
ANANTARA
VACATION CLUB
By Joyce Hadley Copeland
RESORTDEVELOPER.COM
vacation industry review
For decades, “east meets west”
was shorthand for entrenched global
brands setting up shop in Asia/Pacific
markets. While global hospitality and
leisure icons are certainly front and
center in sought-after destinations,
regional upstarts have been gaining
ground. In 2010, Anantara Hotels,
Resorts & Spas, based in Bangkok,
Thailand, joined shared ownership
pioneers by launching Asia's first
branded vacation club. With six resorts
in four countries and more than 5,000
owners, Anantara Vacation Club is
well-positioned for the middle-class
boom predicted in the Asia/Pacific
region over the next two decades.