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INSIDER
RESORTDEVELOPER.COM
vacation industry review
OCTOBER – DECEMBER 2015
By the end of the celebration in the month of May, Interval
International’s Community Turns 5! promotion garnered
more than 22,000 content views, attracted 4,482 partic-
ipants, generated over 1,000 new unique accounts,
and increased posts and likes 30-fold. As part of the
observance of Interval Community’s five-year anniver-
sary, members were treated to giveaways and draw-
ings, making the celebration one of the most
engaging initiatives of the platform to date.
Members were invited to share their vacation
memories online by submitting vacation photos with a
caption, and encouraged to share them on social media
with the hashtag #vacationperfection. There were 25 con-
test winners. The grand prize winner was Craig Riddle, who
chose a free week of accommodations on Mexico’s Riviera Maya.
S O C I A L M E D I A
M I L E S T O N E S
6
“My favorite
vacation memory is
when my family of 10 went
to Orlando (thanks to Interval)
to do the parks. It was my
granddaughter’s first time
there and the looks on their
faces are imprinted in my
heart.”
— Bebe 4
Community Turns 5!
Interval International will be rolling out a new way to engage its nearly 2 million
member families around the world. The 2016 – 2017
Travel Planner
highlights more
than 100 areas, and features practical destination information structured around
Interval’s proprietary Travel Demand Index (TDI), which illustrates the demand for a
particular area, week by week, throughout the year.
“The
Travel Planner
is more than a replacement for the annual
Resort
Directory
,” says Torey Marcus, Interval’s vice president of creative services. “In
addition to resort listings, it’s packed with essential activities and attractions, sea-
sonal highlights, day-trips, Community comments, member benefits, and other
information to encourage members to use their exchange privileges and discover
the world of resorts available through Interval.”
English- and Spanish-language versions of the
Travel Planner
are scheduled to
deliver by the end of 2015, with other languages arriving toward the end of the first
quarter in 2016.
S O M E T H I N G N E W
Interval’s
Travel Planner
:
Engaging and Inspiring
In August 1995, Interval International
o p e n e d i t s d o o r s i n Bo g o t á ,
Colombia, and began taking calls
from Colombian members. Twenty
years later, the office at Calle 77, No.
11-19, Oficina 801, has grown from
two employees to 22 and, not only
are they continuing to take calls from
Colombian members, but they also
serve members and resorts through-
ou t t he Andean reg i on , wh i ch
includes Colombia, Ecuador, Peru,
and Bolivia.
Gustavo Hoyos, finance director,
remembers his first day in the new
office. “It was just Viviana Rojas and
me,” he recalls. Soon, he says, the
staff grew as they added customer
service representatives to manage the
needs of a growing member base.
Marcos Agostini, Interval senior
vice president of resort sales and
business development, reflects on the
significance of this anniversary. “As
the two founding employees, Gustavo
and Viviana have made significant
contributions to our growth. We’ve
recently consolidated operations for
the Andean region in Bogotá, due to
the size of the membership base in
Colombia,” he says. “We see lots of
future opportunity for our industry.
This move reinforces our commitment
to the market and the industry.”
Interval
International
Colombia
Celebrates
20 Years